We’ve translated a review of key mobile app metrics for you. If someone asks you what’s the difference between ARPU and ARPPU or Lifetime…
Mobile Development
Mobile Development
Mobile app promotion №22. Soft launch
Is it worth trying to outrun everybody right after a release? Not always. Sometimes it’s better to use a special marketing approach and make…
Mobile Development
Tips on making app screenshots for App Store and Google Play
OneTwoSplit, a team of a service that carries out A/B-testing of mobile metadata, has written an article on how to attract a user’s attention…
Mobile Development
Mobile app promotion №21. Viral mechanics in app promotion
Word of mouth is such methods of promotion when it’s not you who advertize an app, but your clients. This approach is very effective…
Mobile Development
Mobile app promotion №20. Analysing competitors
Market analysis is one of the obligatory types of work before launching an app. Frankly speaking, it’s spying on competitors. Despite such a name,…
Mobile Development
10 cross-promo tools for mobile game developers
It’s getting harder and harder to create mobile apps as competition is growing in all the app stores. Install price continues to grow with…
Mobile Development
Mobile app promotion №18. Alternative stores
Launching an app, many developers orient to 2 markets — App Store and Google Play. But there is plenty of alternative app stores in…
Mobile Development
Mobile app promotion №19. Reviews and ratings in the stores
You may be optimizing an app diligently for a long time, ordering icons from the most expensive designers, adjusting description, and choosing screenshots thoroughly.…
Mobile Development
Together forever: how to keep a user in a mobile app
There’s a useful article on the most important metric of mobile app analytics – retention – we couldn’t but translate it and share it…
Mobile Development
Mobile app promotion №17. Promotion in mass media
One of the channels of traffic attraction is reviews in mass media. Somebody may think it’s a waste of time and efforts but in…
Mobile Development
Mobile app promotion №16. Video on the app page
Not only screenshots are allowed now in the mobile app description in the App Store but also short videos. Though, Google Play has been…
Mobile Development
How to get to mobile TOPs: Wooga company case
Eric Sefert of Wooga company was a speaker at the GDC. He told the audience what’s better: to buy several thousands of installs per…
Mobile Development
Mobile app promotion №15. TOP algorithms
While promoting a mobile app, it’s necessary to take the highest TOP positions in a store. But in order to be a king there,…
Mobile Development
Mobile app promotion №14. Review of app business-models
It’s quite hard to choose the right strategy in order to make money on an app. Sometimes even big developers make mistakes. Today we’ll…
Mobile Development
Mobile app promotion №13. Featuring
Featuring means a demonstration of a product and its qualities in a beneficial place. Such a promotion is used for mobile apps as well.…