Market analysis is one of the obligatory types of work before launching an app. Frankly speaking, it’s spying on competitors. Despite such a name,…
Mobile Development
Mobile Development
10 cross-promo tools for mobile game developers
It’s getting harder and harder to create mobile apps as competition is growing in all the app stores. Install price continues to grow with…
Mobile Development
Mobile app promotion №18. Alternative stores
Launching an app, many developers orient to 2 markets — App Store and Google Play. But there is plenty of alternative app stores in…
Mobile Development
Mobile app promotion №19. Reviews and ratings in the stores
You may be optimizing an app diligently for a long time, ordering icons from the most expensive designers, adjusting description, and choosing screenshots thoroughly.…
Mobile Development
Together forever: how to keep a user in a mobile app
There’s a useful article on the most important metric of mobile app analytics – retention – we couldn’t but translate it and share it…
Mobile Development
Mobile app promotion №17. Promotion in mass media
One of the channels of traffic attraction is reviews in mass media. Somebody may think it’s a waste of time and efforts but in…
Mobile Development
Mobile app promotion №16. Video on the app page
Not only screenshots are allowed now in the mobile app description in the App Store but also short videos. Though, Google Play has been…
Mobile Development
How to get to mobile TOPs: Wooga company case
Eric Sefert of Wooga company was a speaker at the GDC. He told the audience what’s better: to buy several thousands of installs per…
Mobile Development
Mobile app promotion №15. TOP algorithms
While promoting a mobile app, it’s necessary to take the highest TOP positions in a store. But in order to be a king there,…
Mobile Development
Mobile app promotion №14. Review of app business-models
It’s quite hard to choose the right strategy in order to make money on an app. Sometimes even big developers make mistakes. Today we’ll…
Mobile Development
Mobile app promotion №13. Featuring
Featuring means a demonstration of a product and its qualities in a beneficial place. Such a promotion is used for mobile apps as well.…
Mobile Development
Mobile app promotion №12. Incent traffic
Mobile app promotion is almost impossible without purchasing traffic. Incent traffic is often used for this goal. Let’s talk about it today.
Mobile Development
Mobile app promotion №10. App localization
There is a question for almost any developer: expansion on markets of various countries. But it’s not enough to only place an app on…
Mobile Development
Mobile app promotion №11. App monetization: banner advertising
A lion’s share of mobile apps is created for getting an income in the end. There are many ways of monetization. But the simplest…
Mobile Development
Mobile metrics: which data should you rely on while developing apps
It’s difficult to decide what characteristics have determinative meaning in the world of mobile apps and what goals should you set for the apps.…