Investigations show that investments in UX result in a decrease of user acquisition price, technical support expenditures and guarantee improvement in keeping users. Kseniya believes…

The majority of modern analytical systems work on the basis of events. An event is any user action in an app fixed by an…

Approximately 1000 apps are released to app stores daily. But how long do people actually use and keep them on their smartphones? Why do…

Our lives have become easier due to technologies. Now, when we all have smartphones and tablets, there is a great amount of apps that…

It’s a must to have a clear definition of your Ideal Customer. ICP (Ideal Customer Profile) is what defines everything in a SaaS product…

Generally, iOS apps bring more income than Android apps. But have you ever thought of how much iOS apps make per download? Hugh Kimura…

A new investigation of mobile behavior shows a growing problem that developers encounter, says Anna Uhanaeva. Today consumers spend more than 85% of their…

Have you run out of new ideas? Do you need a source of inspiration? In this article we’ve collected the best UX design pattern…

A mobile marketing specialist’s work isn’t finished after an installation. An install isn’t a final goal as new users need to be kept in…

Usually a mobile marketing specialist’s work comes to making a user to install an app. What if a publisher or developer would do it?…

Almost any mobile store has search function. It’s an inseparable tool of stores which helps users to find apps. You can use it in…