Applications in our smartphones have become our reliable friends and helpers. They are designed for different purposes and are increasingly surprising us with their…
Mobile Development
Actual Tricks of Food Ordering App Development
Today consumers want ordered goods to be delivered at their doorstep, without errors and delays. And this is logical since a person pays money…
15 of the Best Health Apps for 2020
Health is a state of complete physical, mental, and social well-being but not merely the absence of disease. Choosing a healthy way of life…
20 Best Tools for an Android Developer
In Q4 2019, Statista provided the following data: Google Play – 2,800,000 available applications, App Store – 2,200,000 apps. To date, Android remains a…
Mobile app promotion №32. Main efficiency metrics of mobile advertisements
Audience analytics is needed for correcting an advertising campaign and an app itself so you could get maximum income from your product in any…
Mobile app promotion №31. How do trackers work?
Promotion without analytics is like driving with eyes shut. Will you go far? The same is with mobile apps. Even an experienced marketing specialist…
Mobile app promotion №30. Mobile advertising in video networks
Mobile advertising is remarkable for the fact that various formats are used in it: from trivial static banners to full-screen interactive advertisements. Video is…
Mobile app promotion №29. App authorization forms
An authorization form is an inseparable part of many apps. Besides, it’s one of the stages of the conversion path. That’s why developers should…
Mobile app promotion №28. App tutorial
Statistics show that one of the main tasks for a marketing specialist is to keep users right after app install. This is the very…
How Can Swift Language Change Your Life?
Although a decrease in Apple’s market share has been observed since 2018, a huge number of people still use the devices of this company.…
Little big details – micro UX solutions that can increase your users’ satisfaction
Christopher Ratcliff, the Econsultancy editor, has studied the most popular mobile apps and compiled a list of little UX solutions that attract users to…
Mobile app promotion №27. Promotion in social network communities
We’ve discussed various traffic sources for mobile app promotion in previous articles. But where else can we get it? A huge audience is gathered…
Mobile app promotion №26. Retargeting
Attracting users to a mobile app is one of the most important tasks in the promotion. But if you only hunt for new clients…
Mobile app promotion №25. App of the Day
One of the mobile app promotion ways is based on people’s love for everything free. It’s also remarkable as it’s used as a special…
Mobile app promotion №24. App design A/B-testing
Sometimes there are big disputes in developer teams on choosing a better app design for a store. Even specialists with huge experience make mistakes…