Nowadays email marketing is one of the most trusted and efficient methods of online communication. It looks especially powerful when it comes to retaining…
Digital Marketing
Digital Marketing
Retention Metric You Should Measure
Everybody who builds mobile apps agrees that retention is the most confusing metric. As there are plenty of various metrics to measure retention (D1,…
Digital Marketing
Microinteractions and their triggers
Microinteraction is a definite, tiny action of your application’s interface Saving, volume setup, incoming letter sound, “Loading…” progress indicator, tweet sending, anything at all. The…
Digital Marketing
How to work in social networks
We decided to write today’s article being inspired by an incident that occurred with the bestselling author of Likeable Social Media and Likeable Business…
Digital Marketing
Content Marketing
Content marketing is becoming more and more fashionable and is used by every other. It’s time to find out what it is, why and…
Digital Marketing
IsNotSpam – do letters hit Inbox?
Spam is everywhere. 70% of email traffic is spam. Email clients become smarter and smarter as they need to distinguish spam from not-spam. And…
Digital Marketing
Copywriting for Business
Copywriting is a compilation of texts conducive to business development. Skilfully written texts give you a perfect opportunity to interact with business partners, government…
Digital Marketing
How to Succeed Choosing the Best Email Marketing Tool for a Startup?
Email marketing is one of the most essential components for ant startup success. It empowers talented teams to create and retain their customer base,…
Digital Marketing
Best Marketing Automation Tools That Accelerate Business Results
It’s quite a natural thing for a modern business to use some marketing automation system.
Digital Marketing
How to Choose the Best Email Marketing Service: Quick Intro for Beginners
Nowadays, over 93% of B2B marketing departments use emails to distribute their content. It actually works. Of course, emails differ. For example, welcome emails…
Digital Marketing
31 landing pages that will take your breath away
It can be quite difficult to create a high-converting landing page. Jacob McMillen assures that he won’t give the “perfect landing page” tip…
Digital Marketing
11 things that tend to work in A/B tests
Alex Birkett believes that there are no strict rules when it comes to conversion optimization as all sites are contextual. So, something may work…
Digital Marketing
6 efficient tips for B2B landing pages
Landing pages serve conversion. It’s totally true if we talk about B2C as sales there are instant and direct. As for B2B, it’s not…
Digital Marketing
How to measure customer experience
It’s a fact that there are many things to measure in the customer experience and there are plenty of ways to gather the data.…
Digital Marketing
Headings as pick-up lines. How to write headlines that convert
What’s a headline? It’s the first and very often the only thing that people read. So, if you want them to read your article…