Launching an app, many developers orient to 2 markets — App Store and Google Play. But there is plenty of alternative app stores in…
mobile applications
Mobile Development
Mobile app promotion №19. Reviews and ratings in the stores
You may be optimizing an app diligently for a long time, ordering icons from the most expensive designers, adjusting description, and choosing screenshots thoroughly.…
Mobile Development
Together forever: how to keep a user in a mobile app
There’s a useful article on the most important metric of mobile app analytics – retention – we couldn’t but translate it and share it…
Mobile Development
Mobile app promotion №17. Promotion in mass media
One of the channels of traffic attraction is reviews in mass media. Somebody may think it’s a waste of time and efforts but in…
Mobile Development
Mobile app promotion №16. Video on the app page
Not only screenshots are allowed now in the mobile app description in the App Store but also short videos. Though, Google Play has been…
Mobile Development
Mobile app promotion №15. TOP algorithms
While promoting a mobile app, it’s necessary to take the highest TOP positions in a store. But in order to be a king there,…
Mobile Development
Mobile app promotion №14. Review of app business-models
It’s quite hard to choose the right strategy in order to make money on an app. Sometimes even big developers make mistakes. Today we’ll…
Mobile Development
Mobile app promotion №13. Featuring
Featuring means a demonstration of a product and its qualities in a beneficial place. Such a promotion is used for mobile apps as well.…
Mobile Development
Mobile app promotion №12. Incent traffic
Mobile app promotion is almost impossible without purchasing traffic. Incent traffic is often used for this goal. Let’s talk about it today.
Mobile Development
Mobile app promotion №10. App localization
There is a question for almost any developer: expansion on markets of various countries. But it’s not enough to only place an app on…
Mobile Development
Mobile app promotion №11. App monetization: banner advertising
A lion’s share of mobile apps is created for getting an income in the end. There are many ways of monetization. But the simplest…
Mobile Development
Mobile metrics: which data should you rely on while developing apps
It’s difficult to decide what characteristics have determinative meaning in the world of mobile apps and what goals should you set for the apps.…
Mobile Development
How to make a great video for an app page in App Store
Today we will share with you our experience of how to create a video for the App Store page. What can a developer do?…
Mobile Development
Mobile app promotion №8. Creation of a landing page
While promoting an app it’s necessary to pay attention to a landing page. It’s a peculiar bridge between the web and mobile app environments.…
Mobile Development
Mobile app promotion №7. Making up a marketing plan
You should start the work on app promotion long before the app will be launched. Otherwise, you may fail and lose lots of money.…