TGS has written a tremendous article on how essential time-management is. And here’s the translation. A lot of books tell us that we should…
Latest posts - Page 2
Project Management
The Power of Communication in Project Management and Key Reasons to Improve It
Effective communication is an essential power in achieving great project results and total productivity. This skill or let’s say a talent helps to maintain…
Digital Marketing
Retention Metric You Should Measure
Everybody who builds mobile apps agrees that retention is the most confusing metric. As there are plenty of various metrics to measure retention (D1,…
Mobile Development
Mobile app promotion №32. Main efficiency metrics of mobile advertisements
Audience analytics is needed for correcting an advertising campaign and an app itself so you could get maximum income from your product in any…
Team Management
Highly efficient management. The main book of a beginner manager
I’ve been searching for a “magic book” for quite a long time. The book which would allow a beginner manager to get all the…
Mobile Development
Mobile app promotion №31. How do trackers work?
Promotion without analytics is like driving with eyes shut. Will you go far? The same is with mobile apps. Even an experienced marketing specialist…
Mobile Development
Mobile app promotion №30. Mobile advertising in video networks
Mobile advertising is remarkable for the fact that various formats are used in it: from trivial static banners to full-screen interactive advertisements. Video is…
Productivity
Why the basis of productivity is energy management but not time management?
It’s considered that productivity is based on efficient time management. It seems that everything is simple: the less time you spend on trifles, the…
Productivity
4 steps of a beginner manager
So now you’re a manager. Or maybe you’re the head of a department in a new company. What should you do now?
Project Management
User Experience and Kano model
This model was created by Noriaki Kano in the 80s. It helps to analyze customer satisfaction levels (customer experience, CX) of using products or…
Mobile Development
Mobile app promotion №29. App authorization forms
An authorization form is an inseparable part of many apps. Besides, it’s one of the stages of the conversion path. That’s why developers should…
Mobile Development
Mobile app promotion №28. App tutorial
Statistics show that one of the main tasks for a marketing specialist is to keep users right after app install. This is the very…
Mobile Development
Little big details – micro UX solutions that can increase your users’ satisfaction
Christopher Ratcliff, the Econsultancy editor, has studied the most popular mobile apps and compiled a list of little UX solutions that attract users to…
Mobile Development
Mobile app promotion №27. Promotion in social network communities
We’ve discussed various traffic sources for mobile app promotion in previous articles. But where else can we get it? A huge audience is gathered…
Startups
Efficient communication for startups
The success of a project depends on many factors, one of them is communication. And it’s quite hard to communicate efficiently as there are…