Attracting users to a mobile app is one of the most important tasks in the promotion. But if you only hunt for new clients…
Latest posts - Page 3
Mobile Development
Mobile app promotion №25. App of the Day
One of the mobile app promotion ways is based on people’s love for everything free. It’s also remarkable as it’s used as a special…
Mobile Development
Mobile app promotion №24. App design A/B-testing
Sometimes there are big disputes in developer teams on choosing a better app design for a store. Even specialists with huge experience make mistakes…
Mobile Development
Mobile app promotion №23. Selling triggers
Today we’ll tell you about the ways that help to “launch” the right user reaction on your mobile application. They are called triggers. What…
Product Management
Why do A/B-test fail and how to avoid it?
Matik development director Artyom Ovechkin has written a note about the reason why a great many of A/B-tests fail and why it’s necessary to…
Mobile Development
Main mobile app metrics
We’ve translated a review of key mobile app metrics for you. If someone asks you what’s the difference between ARPU and ARPPU or Lifetime…
Mobile Development
Mobile app promotion №22. Soft launch
Is it worth trying to outrun everybody right after a release? Not always. Sometimes it’s better to use a special marketing approach and make…
Mobile Development
Tips on making app screenshots for App Store and Google Play
OneTwoSplit, a team of a service that carries out A/B-testing of mobile metadata, has written an article on how to attract a user’s attention…
Mobile Development
Mobile app promotion №21. Viral mechanics in app promotion
Word of mouth is such methods of promotion when it’s not you who advertize an app, but your clients. This approach is very effective…
Mobile Development
Mobile app promotion №20. Analysing competitors
Market analysis is one of the obligatory types of work before launching an app. Frankly speaking, it’s spying on competitors. Despite such a name,…
Mobile Development
10 cross-promo tools for mobile game developers
It’s getting harder and harder to create mobile apps as competition is growing in all the app stores. Install price continues to grow with…
Mobile Development
Mobile app promotion №18. Alternative stores
Launching an app, many developers orient to 2 markets — App Store and Google Play. But there is plenty of alternative app stores in…
Mobile Development
Mobile app promotion №19. Reviews and ratings in the stores
You may be optimizing an app diligently for a long time, ordering icons from the most expensive designers, adjusting description, and choosing screenshots thoroughly.…
Mobile Development
Together forever: how to keep a user in a mobile app
There’s a useful article on the most important metric of mobile app analytics – retention – we couldn’t but translate it and share it…
Mobile Development
Mobile app promotion №17. Promotion in mass media
One of the channels of traffic attraction is reviews in mass media. Somebody may think it’s a waste of time and efforts but in…