Audience analytics is needed for correcting an advertising campaign and an app itself so you could get maximum income from your product in any…

Promotion without analytics is like driving with eyes shut. Will you go far? The same is with mobile apps. Even an experienced marketing specialist…

Mobile advertising is remarkable for the fact that various formats are used in it: from trivial static banners to full-screen interactive advertisements. Video is…

An authorization form is an inseparable part of many apps. Besides, it’s one of the stages of the conversion path. That’s why developers should…

Statistics show that one of the main tasks for a marketing specialist is to keep users right after app install. This is the very…

We’ve discussed various traffic sources for mobile app promotion in previous articles. But where else can we get it? A huge audience is gathered…

Attracting users to a mobile app is one of the most important tasks in the promotion. But if you only hunt for new clients…

One of the mobile app promotion ways is based on people’s love for everything free. It’s also remarkable as it’s used as a special…

Today we’ll tell you about the ways that help to “launch” the right user reaction on your mobile application. They are called triggers. What…

OneTwoSplit, a team of a service that carries out A/B-testing of mobile metadata, has written an article on how to attract a user’s attention…