Most do not distinguish between the terms Quality Assurance (QA), Quality Control (QC), and just Testing, considering them synonymous. In a few words, the…
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Mobile app promotion №22. Soft launch
Is it worth trying to outrun everybody right after a release? Not always. Sometimes it’s better to use a special marketing approach and make…
What Do You Need to Know About SharePoint LMS?
Employee training is a crucial part of the company’s activity. That’s why today many companies look for an efficient learning management system. If you…
Tips on making app screenshots for App Store and Google Play
OneTwoSplit, a team of a service that carries out A/B-testing of mobile metadata, has written an article on how to attract a user’s attention…
What is API and Why do You Need One?
Everyone who came somehow across software development has probably heard this term. But not everyone understands what exactly it means and why it is…
How to Choose the Best Payment Gateway For Your Store
Financial security is crucial for online store owners. So, while choosing a payment gateway, you definitely think about the security of transactions and your…
Mobile app promotion №21. Viral mechanics in app promotion
Word of mouth is such methods of promotion when it’s not you who advertize an app, but your clients. This approach is very effective…
How to Choose Video Conferencing Software to Connect With a Remote Team?
The more often people stay home to work remotely, the more relevant the topic of virtual communication becomes. Remote work is an unplanned and…
Mobile app promotion №20. Analysing competitors
Market analysis is one of the obligatory types of work before launching an app. Frankly speaking, it’s spying on competitors. Despite such a name,…
10 cross-promo tools for mobile game developers
It’s getting harder and harder to create mobile apps as competition is growing in all the app stores. Install price continues to grow with…
Mobile app promotion №18. Alternative stores
Launching an app, many developers orient to 2 markets — App Store and Google Play. But there is plenty of alternative app stores in…
Mobile app promotion №19. Reviews and ratings in the stores
You may be optimizing an app diligently for a long time, ordering icons from the most expensive designers, adjusting description, and choosing screenshots thoroughly.…
10 Business Ideas Which You’ll Want to Try
If you are dreaming about launching your business, but a lack of investments and business experience stops you, our post is right for you.…
Together forever: how to keep a user in a mobile app
There’s a useful article on the most important metric of mobile app analytics – retention – we couldn’t but translate it and share it…
Mobile app promotion №17. Promotion in mass media
One of the channels of traffic attraction is reviews in mass media. Somebody may think it’s a waste of time and efforts but in…