Against the backdrop of the increasing website visibility, the retailer’s existing paid search structure was underdeveloped compared to competitors. So, the company needed a strategic and targeted digital advertising policy to increase its coffee machine market share.

We rolled out a broad-span strategy that involved three stages: preparation, launch, review and intensification.

As Coffee House’s marketing partner, we overhauled UX and set up granular and flexible campaigns. Well-thought-out advertising resulted in a huge boost in conversion volume while the average cost per lead was nearly cut in half.