Our partner is a network of specialized shops selling coffee equipment and coffee from the world’s leading producers. Founded in 1997, the purveyor of the finest swiss coffee embodies the coffee culture in Europe. The coffee house offers only the best and most reliable equipment, proved by thousands of satisfied customers.
The passion for delivering the best possible coffee experience allowed the coffee retailer to increase its profits over the years. But being preoccupied with the coffee quality and customer service, our partner had no spare time to iron out their digital marketing.
The website lacked authority and relevance in search engines. Low quality and irrelevant links damaged traffic. Search results didn’t display this coffee seller’s website for the keywords their target audience usually used. In an increasingly competitive marketplace missing out on a customized marketing strategy affected their equipment sales.
To tackle this challenge, we came up with multi-layered tactics. It involved several components:

semantics and content optimization
infrastructure technical enhancement
inbound linking production
User Experience improvement
additional work on the project
Clients started to find their way to the website organically. Right keywords dramatically increased the coffee house’s position and built exposure. Faster loading and enhanced security contributed to the conversion increase.

All these pieces fit together helped to get a stronger foothold within the coffee equipment industry. The company reported that their revenue has more than doubled.