When it comes to furniture, our client is an eCommerce platform where customers can find everything they need all in one place. Started 6 years ago in New York, the US retailer has now expanded worldwide.
All along, business was growing their unbeatably diverse catalog and building cooperation with smaller brands. Now they have a great multi-branded selection of high-quality furniture at the best prices on the market.
Still, our client needed to market their brand smarter. They were looking to boost customer base and revenue through their website visibility and traffic boost.
Poor site content, structure, and internal linking hampered online sales. Their online presence was falling behind.
Social proof also posed a risk for the furniture business – SERPs featured some bad reviews. As a result, website’s rankings were plummeting.
On top of that, without a proper strategy, eCommerce platform wasn’t tapping its Social Media potential. Instagram and Facebook reach was low.
By that time, WiserBrand was already working on a functional and eye-catching website and customer service enhancement. Happy with the results, company entrusted us with their SEO, SMM, and brand reputation in general.
To help the furniture retailer devise, we carefully crafted the strategy to unlock business growth and enhance brand authority. And we went straight to the heart of the matter.
Our digital marketing strategy gave a super-speedy turnaround for eCommerce platform. It became a solid foundation to build further authority and rankings.
Organic search per week increased by 170%. We gain a high traffic value metric – 28,200. That’s the equivalent value of the organic search traffic, should that traffic have been acquired via PPC.
We have turned Social Media platforms into a stable traffic source and “hot” leads. All users’ queries from Social Media now get into the right ears – these Social Media also run a Customer Support channel.