One of the biggest marketing agencies for the eCommerce industry in South America decided to give more value for their users by automating their analytics and reports, in order to increase their profitability. Such a solution would help our customer to be ahead of competitors and make their users more satisfied.
Challenge:
We were tasked to create a web system that will help two types of stakeholders: our customer (as super admin) to save their employees’ time which they spent on manual work as well as their users’ time by preparing concrete graphical reports which users need to analyze their business. The plan was to start from an MVP and add new features continuously.
Value Delivered:
After the product was totally production-ready we were mainly adding new features like Magento and other integrations and customized the Dashboard for certain users who wished to have extra features (funnel, special charts, and tables with their own calculations). Also, support was being done by our team at that point.