We helped Microsoft to establish its brand as a premium online and offline retailer in China's crowded electronics market place. To successfully achieve their key business goal, we partnered with Microsoft to develop a new ecommerce store and provided an in-house marketing team to build campaigns and support product launches.



Our achievements:


Successfully redesigned Microsoft’s
online store to provide customers with comprehensive product knowledge and a quality end-to-end experience
Created a flexible platform (via SAP/Hybris) which allowed Microsoft to respond to China's unique market trends and sales opportunities with ease and speedNew and improved facilities included a feature-rich mobile experience, dynamic product bundling, flash sales, vouchers, pre-orders and private stores
Provided merchandisers with the ability to instantly adjust prices, create bundles and generate coupons without going through a lengthy publishing process
Allowed our client to build a loyal customer base instead of only one-off deal seekers
Maintained a visual style that set international standards in both China's retail market and within Microsoft's global online retail team
Helped position Microsoft as a trusted brand within the Chinese market without needing to compete as aggressively on prices as other online retailers
Provided an ecommerce system that Microsoft could grow into as they continued to open brick and mortar stores throughout China, Hong Kong and Taiwan.


The end result? Microsoft grew its retail business in this target market by more than 1600% over two years.