Bajaj Chetak

iPad application for dealerships to introduce Bajaj's newly-launched Chetak which explains important features through motion-detection technology and mutli-lingual text-to-speech support.

Bajaj Auto wanted to improve the prospective buyers' dealership experience for the improved prospect-sale conversion of Chetak, their newly launched electric vehicle.

Left Right Mind created an iPad solution that would give users a more hands-on and immersive buying journey. We gave customers the ability to engage with Chetak and receive product information via an agentless, self-navigating experience.
The solution is a personalized experience for customers; they can control their information intake through positional technology integrated within the iPad application. This technology allows users to select which parts of the Chetak scooter they wish to view through the movement of the iPad, using AR to create an engaging experience. Additionally, the application's text-to-speech capabilities added inclusivity to the solution by offering flexibility to view the information in select Indian languages.

Work added: 30.09.20

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