Overview:

Tesco’s Brand team had a requirement for a DAM (Digital asset management) system that could store all their marketing assets and digital campaign materials to share with agencies, suppliers as well as internal users in different business units within Tesco. It works as a digital brand asset library where users have access to images, videos, PDF’s, tags, graphics, guides, labels, etc. and it helps ensure consistency of brand, especially within the digital channels.


Tesco selected Haefele Software to build a completely bespoke system that could be customized and tailored to their needs, as well as optimised and refined throughout the process. Their key requirement was to make it as user friendly as possible to ensure that internal teams, agencies, and suppliers would utilise the tool to keep brand consistency.



After a 6 months’ planning period along with 15 months of development, Haefele developed a system that now stores over 37,000 digital assets, has over 3,330 users utilising the system and had generated Tesco over £ 600,000 in cost saving over 2 years.



Team:

The team has been scaling back or up, depending on the phase of the project.

At peak, it had 2 Business Analyst, 6 developers and 2 testers working on it.

The current team consists of 2 Business Analysts, 2 developers and 1 tester.



Technologies utilised:

Infrastructure: Azure Cloud (VM, Function apps, Blob storage, queues, SQL, Logic Apps, App Services, key vaults)

Frameworks: .Net Core 2.2 (azure function app), .Net Framework 4.6 or higher

Application: c#, MVC, knockout js, bootstrap, underscore js - Application

Testing: BDDfy

Logging: Log4Net, application insights

CI and CD environment: Azure DevOps



Database: MS SQL, Redis, NHibernate