Adtech platform for one of the top publishing hours in the US that enables to optimize revenue from online traffic and opened email. 200 million events/Tag fires processing per day on an Average. It processes high volume of Email Pixels, Web Pixels and Activity tracking Tag fires having a throughput of 0.5 million Request per minute during peak hours. Process ensures 100% security and privacy compliance; and all user data is kept anonymous.


Technology Consideration:

Serverless Big Data Analytics on AWS spanning across million concurrent connections and up to 200+TB of data SERVERLESS computing on S3 DATA LAKES. Customer behavior analytics and segmentation.

Athena, Lambda, Kinesis Firehose, QuickSight, Node.js, PrestoDB, Hive etc