Honeypot is a dating app, currently working in London, that facilitates quick, authentic, face-to-face meeting in real-time by introducing singles that happen to be in the same place at the same time. The app seeks to bring back real-life first encounters, in a safe environment, with the facility to date on demand.



Honeypots are predetermined areas, shown on a map, that are designed specifically to match singles who fall within their boundaries. These could be: a London Borough, a University campus, an airport -and the list goes on. Whilst in the area you can send out buzzes to profiles you have found interesting.


The app uses Eric Ries' sticky engine of growth, allowing users to enjoy limited features for free and promoting the acquisition of paid subscriptions after these are depleted. Effectus has worked together with the enthusiastic group of young entrepreneurs behind this to deliver a really clean and eye-catching product of great performance. Technical challenges related to asynchronous messaging, overlapping maps with vectorized and adaptable figures delimiting areas and displaying information, and handling a significant amount of alternative payment methods were overcome thanks to the existing synergy within the team's dynamics.