Aprimo, a provider of technology solutions for content, operations, and performance, had the vision to create the only ideation solution on the market that connects into best-of-breed marketing work management, budgeting, spend management, and digital asset management solutions.

Out of this vision, it created Idea Lab, which enables enterprise marketing groups to bridge the gap between ideation and the planning, execution, and management of customer experiences. Aprimo’s buildout of an end-to-end service offering resulted in its recognition by Forrester Research as a leader in MRM solutions.