Increasing Revenue Realization by Leveraging Big Data

Opera Mediaworks (Now ADCOLONY) enables advertisers to improve advertising efficiency and monetization by reaching out to their target audience and publishers. With the increasing demand for mobile ads, it was highly necessary for the company to forecast inventory on a real-time basis. We enabled the inventory forecast for Opera Mediaworks by processing the large volume of data in real-time, which improved ad serving rates and that, in turn, increased their revenue realization.

Work added: 30.09.20

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