Designed a food-ordering experience for NBA fans while they watch a live game at a major sports arena in the US without missing a beat of the game.

This wasn't a run-of-the-mill app that will be used while relaxing on a couch at home, or while waiting in a queue just to kill time. The app will be used inside an arena during a live game event. The arena is packed, the fans are completely engulfed in the game, are going crazy cheering the teams, the noise level is rocket high. Fans want to emotionally stay with the game. Period. So how do we craft an experience that is minimal? An experience that is non-intrusive? A customer experience(link is external) that will not let fans miss even a minute of game’s play? Still, from the business point of view, we wanted the fans to place their orders to achieve the business objectives.