Our client is a large and highly-rated US furniture retailer. The business started 6 years ago in New York and has expanded worldwide since then.

They sell all kinds of furniture at wholesale prices. Committed to absolute customer satisfaction, the online retailer is constantly growing its online inventory. Consistent improvement and client experience are something that this furniture retailer cares about most. As a result, shoppers can find exactly what they want among thousands of items and get their furniture delivered to their doorstep, wherever they are.

The furniture platform’s performance needed thorough improvement. At time, the page load speed reached over 11 seconds. These delays caused the traffic and conversion rates to drop. Moreover, the existing product configuration and descriptions were not enough to win the market competition and keep the customers.

Looking for outside specialists to improve their online store, the US furniture retailer turned to us with a request to come up with a system that can handle a large stock of items quickly and efficiently.

WiserBrand experts analyzed the environment and found the issues in its performance. Once fixed, the online store page loading time was reduced from 11 to 0.5 seconds. The client was satisfied with the results and decided to continue our cooperation.

As a result, the task to improve performance evolved to a wider scope, requiring a much larger team that now totals 25 specialists. For 3 years, we’ve been improving the system further and exploring new ways to make managing the business even more convenient and efficient for our client.

Our team has built a unique infrastructure for the online furniture platform, as well as modified the whole development process with the Agile approach.