Increase the client’s global sales and brand value with the aid of a well-automated international checkout framework. Enhance the user experience by means of responsive, personalized and faster search options. Integrate existing feeds into a comprehensive framework with minimal admin intervention.Redesigned the existing site with a multi-channel, multi-site and responsive Oracle ATG e-Commerce application to provide a personalized shopping experience across desktops, tablets and mobiles. Enhanced the search experience with a customized Oracle Endeca implementation. Integrated a third party International Checkout implementation to facilitate a country-specific browsing experience and shipping across multiple countries. Seamlessly integrated the feed processes into a comprehensive framework to automate all existing feeds from various vendors. Provided knowledge transition on admin and support related touch points to stakeholders.