Client’s is one of the nation's largest vertically integrated marketers of tires for the automotive replacement market with more than 10,500 employees throughout the United States, Canada and Mexico. Delivered the solution by relying on prior experience, bringing best practices in ATG implementation and by deploying a team of experts in ATG and project management. Oracle Commerce’s latest platform of 11.3 was implemented to provide the high-touch environment desired by the client leading to higher customer satisfaction and sales. Several processes like catalog management, inventory updates were automated to reduce human touch points and for real-time accuracy of data. Technology experts implemented innovative solutions for quick image upload and to ensure that page loads quickly.