The Caribbean Health Group needed a new logo and an effective platform to offer their services to international patients and to promote Barranquilla and its clinics and health institutions as a great destination for medical tourism. They needed a new sales and marketing digital channel both for the Cluster as a whole and for the clinics and health institutions individually.

The Platform

The platform offers every clinic its own individual site, e-commerce, management, CRM and reports modules; as well as a management, CRM and reports module for the Cluster integrating and sharing information. The platform was developed in a few months and was launched in a regional Cluster Congress as their new sales and marketing website, becoming a new standard for the health tourism industry.